Facebook is all set to roll out new patented search algorithms that will sort results based on ‘Facebook Likes’ on the items. Ever since Facebook rolled out the Universal ‘Like’ button, all kinds of web content have now started accumulating ‘Likes’ by Facebook users. Following a similar strategy to Google’s PageRank algorithm which, in a nutshell, runs on the foundation that the relevance of any web item is determined by the number of other quality web items linking to it.
Facebook’s new ‘Likes’ based search runs on the foundation that the relevance of any web item is determined by the number of ‘Likes’ as well as the number of ‘Likes’ from friends. This is really personalized search, where the search results you see is determined by your Facebook friends. If this gets turned on the SEO landscape is going to see a major shift in a new direction.
Facebook has started leveraging their massive Social Graph and Google better watch out – ‘Likes’ are the new ‘Links’.